In a temperature segment, you will notice a small arrow going up/down at the top right corner.
This is called a trend - something we value very highly since this will give you an indication of where the company is heading within the specific category.
The system compares the last 30 days of answers to the current period settings, BUT with a slight difference.
Let's say today is the 30th of April and your current settings are that you're displaying the last three months of data (as displayed below).
The trend will show the last 30 days compared to the temperature from 1st of January - 31st of March.
Instead, if the timeline would be one month, the trend would then compare the last 30 days against March.