Mailing response, response participation and average response. What's the difference?

To make it easier for you to differentiate between different response terms used in Winningtemp, here's a cheat sheet for you. 

Response participation

The response participation, on the Overview page, displays the percentage of the recipients that answered at least one survey in the current period (standard is three months). This means that if a user answered one survey out of five possible surveys in the period, the team would have 100% participation.

In other words, the number displays how many of your users are active in answering any survey during the current period, not per survey. 

screely-1636466866737.png

 

Mailing responses

The mailing response, on the sent tab in Survey, shows exactly how many percent of the recipients answered a specific mailing.

In the picture below, 61% of the recipients answered the survey that was sent out on 2021-12-01.
77% of the users answered the mailing that was sent out the week before.

screely-1638453679649.png


Average response (custom surveys)

In the overview of your custom surveys, you can see the average response rate for a specific survey. A survey sent with an interval can have different recipients per mailing, e.g. if new people have joined the organisation. The average response rate depends on how many users received each mailing.
 
Let’s look at a scenario:
The first mailing is sent out with:
  • 20 recipients
  • 20 answers
  • = response rate of 100%
The second mailing is sent out with:
  • 30 recipients (the original 20 included)
  • 21 answers
  • = response rate of 70%
To calculate the average response, we add the response rates per survey together (100+70) and divide it by the number of surveys (2). In this scenario, the average response rate is 85%.

screely-1636531091568.png

Read more

How is the temperature calculated?

How do I edit and customize the standard survey questions?

 

Changelog
2021-11-10 - Article created

Articles in this section

Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Please sign in to leave a comment.