Question categories in AI Conversation

AI Conversation lets you go deeper on one topic at a time. You choose a question category, and the AI holds a short, adaptive conversation with each employee to understand what's working, what isn't, and why. Afterwards view insights on a team level, fully anonymous.  

This article gives a quick overview of every category available, so you can pick the right one for what you want to learn for your organization and/or team.

New from October 5: Four new categories are coming: AI at Work, Change Readiness (Part 1), Change Impact (Part 2) and Digital / Hybrid Work Environment.

At a glance

Area Categories
Trending Topics (NEW) AI at Work · Change Readiness (Part 1) · Change Impact (Part 2) · Digital / Hybrid Work Environment
Leadership & trust Leadership · Trust · Transparency
Voice & culture Participation · Psychological Safety · Diversity, Equality & Inclusion · Sustainability
Wellbeing & work conditions Work Situation · Subjective Well-Being · Autonomy
Motivation & fit Job Satisfaction · Meaningfulness · Person-Job Fit · Self-Leadership
Growth & innovation Personal Development · Innovation
Teamwork Team Spirit · Cross-Functional Collaboration
Engagement & loyalty Commitment · Ambassadorship · eNPS

 

✨  Trending topics (New category from October 5th)

AI at Work

How employees are adapting to AI in their work: where it helps, what gets in the way, and whether they have the skills, tools and support to use it well.

Trending topics

🎯 Use it when: you're rolling out AI tools, shaping an AI strategy, or want to understand what's holding adoption back.

Change Readiness (Part 1)

How prepared employees feel for a change that's planned or just starting: do they understand it, believe in it, and feel able to adapt? Readiness doesn't mean everyone agrees with the change. It means they have enough clarity and support to get through it.

Trending topics

🎯 Use it when: a reorganisation, new system, new process or other change is about to start.

Change Impact (Part 2)

How a change is actually playing out once it affects day-to-day work. It shows the gap between what the change was meant to achieve and how people are experiencing it.

Trending topics

🎯 Use it when: a change is underway or recently implemented and you want to know how it's landing.

💡 Tip: Change Readiness and Change Impact work best as a pair. Run Part 1 before the change and Part 2 once it's in place, so you can compare expectations with reality.

Digital / Hybrid Work Environment

Whether digital tools, systems and ways of working make work easier, or add friction, overload and stress. Includes remote and hybrid collaboration and the ability to switch off.

Trending topics

🎯 Use it when: you're introducing new tools, reviewing hybrid or remote ways of working, or hearing about meeting and notification overload.

 

🧭  Leadership & trust

Leadership

How employees experience their manager(s): support, clear direction, fairness and useful feedback.

Standard category

Trust

Whether employees feel they can rely on their manager, senior leaders and the organisation to be honest, fair and consistent.

Supplemental category

Transparency

Whether information about decisions, priorities and challenges is shared openly, clearly and honestly.

Supplemental category

 

🗣️  Voice & culture

Participation

Whether employees have a real voice: they can share opinions, influence decisions and see their input acted on.

Standard category

Psychological Safety

Whether people feel safe to speak up, ask questions, admit mistakes or challenge decisions without fear of negative consequences.

Supplemental category

Diversity, Equality & Inclusion

Whether everyone is treated fairly, has equal opportunities and feels they belong, whatever their background or identity.

Supplemental category

Sustainability

How employees see the organisation's environmental and social responsibility, and whether it matches their own values.

Supplemental category

 

🌱  Wellbeing & work conditions

Work Situation

The everyday conditions of work: workload, stress, role clarity, resources, and a workplace free from bullying and discrimination.

Standard category

Subjective Well-Being

How work affects employees' overall wellbeing, including their energy, mood and work-life balance, both at work and outside it.

Supplemental category

Autonomy

How much control employees have over how, when and where they do their work.

Standard category

 

⚡  Motivation & fit

Job Satisfaction

How employees feel about their job overall: whether it's enjoyable, motivating and worthwhile day to day.

Standard category

Meaningfulness

Whether employees feel their work has purpose, matters to others and connects to something bigger.

Standard category

Person-Job Fit

How well an employee's skills, needs and values match what their role actually requires.

Supplemental category

Self-Leadership

How much employees take ownership of their own work, goals and development.

Supplemental category

 

🚀  Growth & innovation

Personal Development

Whether employees feel they're learning and growing, with the opportunities, feedback and time to develop.

Standard category

Innovation

Whether the organisation makes it safe and possible to share ideas, experiment and improve how work gets done.

Supplemental category

 

🤝  Teamwork

Team Spirit

How well the team works together: collaboration, support, belonging and handling disagreements.

Standard category

Cross-Functional Collaboration

How easy it is to work with other teams and departments and get things done across boundaries.

Supplemental category

 

❤️  Engagement & loyalty

Commitment

How connected employees feel to the organisation, including their willingness to go the extra mile and their intent to stay.

Standard category

Ambassadorship

Whether employees are proud of where they work and would recommend it to others.

Supplemental category

eNPS

The reasons behind employees' eNPS rating: what makes them more or less likely to recommend the organisation as a place to work.

Standard category

 

Not sure which category to choose?

If you want to understand… Try
Why people are disengaged or leaving Commitment, Job Satisfaction, eNPS
High stress or sick leave Work Situation, Subjective Well-Being
How a manager or leadership team is perceived Leadership, Trust
Whether people dare to speak up Psychological Safety, Participation
How a change will land, or is landing Change Readiness (Part 1), Change Impact (Part 2)
How AI adoption is going AI at Work
Friction from tools, meetings or hybrid work Digital / Hybrid Work Environment
Silos between teams Cross-Functional Collaboration, Team Spirit
Growth and career opportunities Personal Development, Person-Job Fit

 

Get started 

 

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