Mailing response, response participation and average response. What's the difference?

Updated 26 January 2024 08:14

Patrik Gustavsson

To make it easier for you to differentiate between different response terms used in Winningtemp, here's a cheat sheet for you.

Response participation

The response participation, on the Overview page, displays the percentage of the recipients that answered at least one survey in the current period (standard is three months). This means that if a user answered one survey out of five possible surveys in the period, the team would have 100% participation.

In other words, the number displays how many of your users are active in answering any survey during the current period, not per survey.

Mailing responses

The mailing response, on the sent tab in Survey, shows exactly how many percent of the recipients answered a specific mailing.

In the picture below, 61% of the recipients answered the survey that was sent out on 2021-12-01.
77% of the users answered the mailing that was sent out the week before.

Average response (custom surveys)

In the overview of your custom surveys, you can see the average response rate for a specific survey. A survey sent with an interval can have different recipients per mailing, e.g. if new people have joined the organisation. The average response rate depends on how many users received each mailing.

Let’s look at a scenario:
The first mailing is sent out with:

20 recipients
20 answers
= response rate of 100%

The second mailing is sent out with:

30 recipients (the original 20 included)
21 answers
= response rate of 70%

To calculate the average response, we add the response rates per survey together (100+70) and divide it by the number of surveys (2). In this scenario, the average response rate is 85%.

Response rate

In the Statistics view you can also use filters to see detailed data such as the average per month, the average per group or see the results presented as a list.

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